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Major publishing groups are aware of a transition being observed within the journalism sector: the shift from paper to pixel. Today’s written media are under a great deal of pressure due to declining readership and a marked drop in advertising investment. Meanwhile, digital media – mobile media in particular – are experiencing a major readership boom with ever greater investment by advertisers.

Do you have a completely thought out solution for mobile phones to serve campaigns using this medium? Or is it just a quick fix?

The travel category is in third place in terms of investment volumein mobile marketing, behind self-propulsion and finance. A position which comes as no surprise to anyone since we are talking about one of the areas which has been transformed the most by the digital era.

Quick, easy and comfortable

Q&A with Alvaro del Castillo, Founder & CEO of TAPTAP

An interview with ‍Álvaro Mayol and Javier Velázquez

The great challenge of TAPTAP Networks is the optimization of operations management around its own technology that allows it to offer unique and scalable solutions in all markets in which the company operates

We know that mobile devices represent a crucial point of contact (touchpoint) in almost every step of the path to purchase (customer path-to-purchase journey)