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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
As pioneers in the luxury sector, brands in the LVMH group, with agency Publicis Media Luxe and media partner Taptap Digital, get strategic with advanced DOOH technology
Over the past few months, the Taptap team has been hard at work to create a tool that brings immediate and tangible value to all platform users
The acquisition makes market intelligence actionable via Sonata, Taptap's global omnichannel DSP
Taptap Digital and JCDecaux take further strides together towards the digitalization of outdoor media through a digital out of home (DOOH) campaign with BricoDepot and their agency, Spark Foundry (part of the Publicis family), in Spain
In a potentially significant jump forward for the use of beacons by air travelers, United Airlines is beta testing the technology at Newark Liberty Int’l Airport to make it easier for customers to find their way around the complex
Nokia’s GPS technology has been bought by German car manufacturers BMW, Audi and Mercedes-Benz, which offers the system more of an edge to compete with other mobile map applications
Today, smartphones have bridged the online and offline shopping experience and, as a result, created a new standard for what we define as the in-store experience
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
Organizations with high ethical standards contribute positively not only to their most immediate stakeholders (end-users/clients, employees and investors) but also to the larger community
Como partners preferentes de las grandes agencias de medios y anunciantes, Taptap cuenta con un consolidado posicionamiento en el mercado mexicano
A study in collaboration
They bolster their relationship with a renewal of an annual partnership launched in 2019
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