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Mobile is absolutely dominant in the first phase, the information process

The problem which the majority of retail businesses face is the need to make their activity known and, consequently, convert their potential clients into their real clients. In addition to the traditional advertising formulas, such as distributing propaganda or flyers, there are new advertising media linked to the massive appearance of new devices in everyday life.

‍The mobile is a powerful ally of the fashion industry, providing a value of novelty and trend

How to use it and what you can find

Esta mañana ha tenido lugar en la sede de la IAB Spain la reunión de las compañías que participarán en el III Foro Mobile y que organiza La Publicidad

Javier Velázquez, sobre las sinergias entre el mobile y los medios tradicionales

Mobile o cómo hacer marketing a base de momentos

What is the meaning it has nowadays?