Latest

In a potentially significant jump forward for the use of beacons by air travelers, United Airlines is beta testing the technology at Newark Liberty Int’l Airport to make it easier for customers to find their way around the complex

Nokia’s GPS technology has been bought by German car manufacturers BMW, Audi and Mercedes-Benz, which offers the system more of an edge to compete with other mobile map applications

Today, smartphones have bridged the online and offline shopping experience and, as a result, created a new standard for what we define as the in-store experience

Act global, think local

"Where a user is says a lot about who they are, this is something that is going to completely change the way we divide the audience for advertising"

Her vision for 2015

The weather, traffic, geographic cookie… more information, which is the most widely appreciated value in modern advertising