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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
TAPTAP and Hearst have reached a collaborative agreement for marketing advertising inventory, certifying the highest standards of brand safety
Q&A with Álvaro Mayol, TAPTAP's CTO
It’s about concentrating the media around its natural nexus, the user
VideoSense by Haptter allows incorporation and synchronization of vibration and touch technology for mobile devices and tablets, with image and sound for videos
We are excited to announce that VIOOH supply can now be accessed through the Sonata omnichannel DSP by Taptap, giving advertisers new tools and extensive reach for DOOH campaigns
What if we could build on this data for more informed decision making?
After 11 years with the same logo since day one, it was time for a change!
¿Qué significa cada uno ahora mismo?
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns
¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?
Existing social media posts and assets can be used, no need to create anything new unless you want to
The solution represents a major milestone towards the digitalization and application of data to OOH campaigns
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