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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
Taptap today announces the integration with Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries.
Appointment comes as the company accelerates international expansion and scales global operations to further support growth of advertiser and agency customers.
Taptap's proprietary full stack platform, Sonata, arrives in Italy to offer advertisers and marketers new ways to plan, launch and measure omnichannel campaigns that leverage rich data based in location.
The widgets in Android are one of the most representative functions of this mobile operative system
These are the questions that creative people ask themselves when developing a mobile campaign
Your mobile becomes an extension of you, your most useful tool when you leave home
In TAPTAP we are strongly committed to format innovation to offer the best mobile experience for users and the best showcase for Brand advertisers
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns
¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?
Existing social media posts and assets can be used, no need to create anything new unless you want to
The solution represents a major milestone towards the digitalization and application of data to OOH campaigns
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