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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
While creating it may not be that complicated, taking advantage of all its capabilities deserves 10 practical pieces of advice
The traditional model of buying media on line is evolving, and it’s not easy when within the same phrase we find acronyms such as RTB, DSP, SSP and Adexchange
Creating lists of elements is a common task when developing Android apps
Programming LinkedIn and Twitter with HTML5?
Xataka Móvil interviewed Julio Rivas for their report "Development of mobile apps (II): Which mobile platforms should we develop for and which one should come first?"
Xátaka Móvil interviewed Marcos Trujillo for their report "Development of mobile apps: Which mobile platforms should we develop for and which one should come first?”
The mobile phone is a shopping medium that is characterized by spontaneity of purchases, with 81% purchases being spontaneous vs 19% planned
Distances have become shorter and staying connected is a necessity
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
85% of agencies and advertisers feel that the investment in mobile is still less than what it should be
For the third year in a row TAPTAP will be attending OMExpo in Madrid
Last week we repeated our experience as exhibitors at the Mobile World Congress in Barcelona...
For the second year in a row, TAPATP will be attending the Mobile World Congress (MWC) in Barcelona
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