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Apple said yesterday that it sold 47.5 million iPhones in the its fiscal third quarter, representing 35 percent year-over-year growth

The future of messaging apps is about content

One of the biggest impacts that the Apple Watch and wearables, in general, will have, predictably, is on the advertising industry

Interview with Lara Mehanna

Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns

¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?

Existing social media posts and assets can be used, no need to create anything new unless you want to

The solution represents a major milestone towards the digitalization and application of data to OOH campaigns